Chinese consumers purchased more medical care, f&b, online services during cny; while less apparels and beauty products
People make more use of home delivery
Media streaming offers a great way to pass some time
Physical excercise at home
People are spending more time cleaning their home
The extra time at home is used for cooking & baking
HOW SHOULD BRANDS RESPOND?
Acts of kindness
Help People Pass Time
Get through the Crisis In Style
Laughter Is the Best Medicine
Stay at home club nights tik tok/facebook/Instagram/youtube… deejay sets
Humor as coping mechanism
An extra stimulus to purchase a ( Pre-Orders, Orders...)
Increased interest in making sustainable choices
CONTINUE TO INVEST: BRANDS CAN GROW IN DISTRESSING TIMES
EXAMPLES FROM THE GREAT RECESSION
In 2021 Your Brand will be Here!
There’s nothing more fulfilling or inspiring in life than reinventing yourself and allowing yourself to be better every day.