Helping brands navigate
COVID-19 in real-time.
  • It takes two to tango.
  • HaveNoFear@uppOut.com
  • Tel. + 351 215 862 031
  • #HaveNoFear Emergency number:
    + 351 937 458 548
  • If the mountain won’t come to Muhammad, Muhammad must go to the mountain.
  • RUA JOSHUA BENOLIEL, 6 EDIF. ALTO DAS AMOREIRAS, 5º B 1250-133 LISBOA, PORTUGAL


When things are bad,

it’s the best time to
reinvent yourself.

CHANGE


A change in context also means that people’s needs and behavior will be impacted. How can brands connect with consumers during these uncertain times?



BEHAVIOUR


How are consumers changing their behaviour?



IN THIS PHASE OF THE CRISIS, GOVERNMENTS ARE TRYING TO CONTAIN THE VIRUS, MAINLY TO SLOW DOWN THE OUTBREAK


Quarantine
Self- isolation
Lockdown.
Public spaces closed
This will inevitably lead to social distancing

----
‘Host a hero’ is an initiative led by uppOut, in the spirit of solidarity, where everyone can help. It aims to offer accommodation to all the healthcare professionals that are currently incessantly fighting this pandemic so that they can rest while they protect their families and all of our families.
----




AS A RESULT PEOPLE WILL BE SPENDING A LOT MORE TIME ON THEIR OWN OR WITH THEIR CLOSE FAMILY


More time with the family
More time for yourself
But also stress, anxiety and a sense of isolation



WE EXPECT THIS TO HAVE A DIRECT IMPACT ON CONSUMER BEHAVIOUR, WITH MANY CATEGORIES SUFFERING



----

Health workers are facing tough choices.
Working on the frontlines of the coronavirus pandemic puts them at risk,
as well as their loved ones.
But new initiatives are popping up to help them.
Host A Hero
----


Physical Retail
Alcoholic Beverages
Leisure outlets
Travel & tourism
Big ticket items (cars, luxury goods)
Consumer Technology
Physical Retail



WHAT'S HAPPENING?


Chinese consumers purchased more medical care, f&b, online services during cny; while less apparels and beauty products
People make more use of home delivery
Media streaming offers a great way to pass some time
Physical excercise at home
People are spending more time cleaning their home
The extra time at home is used for cooking & baking



HOW SHOULD BRANDS RESPOND?


Give comfort
Go Virtual
Acts of kindness
Help People Pass Time
Get through the Crisis In Style
Laughter Is the Best Medicine
Stay at home club nights tik tok/facebook/Instagram/youtube… deejay sets
Humor as coping mechanism
An extra stimulus to purchase a ( Pre-Orders, Orders...)
Increased interest in making sustainable choices



SOCIAL RESPONSIBILITY (COVID19)


A journey of a thousand miles begins with a single step.





----



CONTINUE TO INVEST: BRANDS CAN GROW IN DISTRESSING TIMES EXAMPLES FROM THE GREAT RECESSION


Netflix
Amazon
Lego
Domino's Pizza



In 2021 Your Brand will be Here!

There’s nothing more fulfilling or inspiring in life than reinventing yourself and allowing yourself to be better every day.









Transformation Isn’t an Option—It’s a Business Imperative.

Business Transformation >

Let's make something great together >