A change in context also means that people’s needs and behavior will be impacted. How can brands connect with consumers during these uncertain times?
How are consumers changing their behaviour?
IN THIS PHASE OF THE CRISIS, GOVERNMENTS ARE TRYING TO CONTAIN THE VIRUS, MAINLY TO SLOW DOWN THE OUTBREAK
Public spaces closed This will inevitably lead to social distancing
‘Host a hero’ is an initiative led by uppOut, in the spirit of solidarity, where everyone can help. It aims to offer accommodation to all the healthcare professionals that are currently incessantly fighting this pandemic so that they can rest while they protect their families and all of our families.
AS A RESULT PEOPLE WILL BE SPENDING A LOT MORE TIME ON THEIR OWN OR WITH THEIR CLOSE FAMILY
More time with the family
More time for yourself But also stress, anxiety and a sense of isolation
WE EXPECT THIS TO HAVE A DIRECT IMPACT ON CONSUMER BEHAVIOUR, WITH MANY CATEGORIES SUFFERING
Health workers are facing tough choices.
Working on the frontlines of the coronavirus pandemic puts them at risk, as well as their loved ones.
But new initiatives are popping up to help them. Host A Hero ----
Chinese consumers purchased more medical care, f&b, online services during cny; while less apparels and beauty products
People make more use of home delivery
Media streaming offers a great way to pass some time
Physical excercise at home
People are spending more time cleaning their home
The extra time at home is used for cooking & baking
HOW SHOULD BRANDS RESPOND?
Acts of kindness
Help People Pass Time
Get through the Crisis In Style
Laughter Is the Best Medicine
Stay at home club nights tik tok/facebook/Instagram/youtube… deejay sets
Humor as coping mechanism
An extra stimulus to purchase a ( Pre-Orders, Orders...)
Increased interest in making sustainable choices
SOCIAL RESPONSIBILITY (COVID19)
A journey of a thousand miles begins with a single step.
CONTINUE TO INVEST: BRANDS CAN GROW IN DISTRESSING TIMES
EXAMPLES FROM THE GREAT RECESSION
In 2021 Your Brand will be Here!
There’s nothing more fulfilling or inspiring in life than reinventing yourself and allowing yourself to be better every day.